銀杏葉、枸杞、菊花在日常生活中常見且用途廣。銀杏葉可入藥，提取物能改善心腦血管功能，預(yù)防和緩解相關(guān)疾病；枸杞是滋補佳品，可直接食用或煲湯、泡茶，能滋補肝腎、益精明目；菊花有清熱解毒、清肝明目的功效，常被制成菊花茶。從理論和實踐角度看，將這三種植物研發(fā)成飲料配方可行。理論上，它們功效互補；實踐中，市場已有以其中一兩種為主要成分的飲料，比如受歡迎的枸杞菊花茶，為研發(fā)銀杏葉枸杞菊花飲料提供依據(jù)。?

各展所長：成分與功效剖析?



Each showcasing their strengths: Analysis of ingredients and efficacy銀杏葉：心腦的 “守護者”?

Ginkgo biloba leaves: the "guardian" of the heart and mind?

?銀杏葉含黃酮類化合物、萜內(nèi)酯等有效成分，能呵護心腦血管健康。黃酮類化合物抗氧化，可清除自由基、抑制脂質(zhì)過氧化，降低膽固醇和甘油三酯含量，減少動脈粥樣硬化風(fēng)險；萜內(nèi)酯能擴張血管、改善血液循環(huán)。當(dāng)銀杏葉作為飲料成分時，能為飲料注入保健力量，飲用含銀杏葉成分的飲料可改善心腦血管功能，降低發(fā)病幾率，對高壓、作息不規(guī)律人群是呵護心腦血管健康的好幫手。?

枸杞：滋補的 “多面手”?

Goji berries: a nourishing "versatile hand"?

?枸杞堪稱滋補界 “多面手”，富含枸杞多糖、類胡蘿卜素、甜菜堿等多種營養(yǎng)成分，各有獨特功效。枸杞多糖能增強免疫細(xì)胞活性、提高免疫力；類胡蘿卜素可抗氧化、保護眼睛，轉(zhuǎn)化為維生素 A 維護視網(wǎng)膜功能，預(yù)防眼部疾??；甜菜堿能保肝、降血脂、抗脂肪肝。?

在飲料中添加枸杞，賦予其滋補功效。這款飲料能滋肝補腎，緩解肝腎陰虛引發(fā)的腰膝酸軟、頭暈?zāi)垦５劝Y狀，還能益精明目，是長期用眼人群的護眼佳品。?

Add goji berries to beverages to give them nourishing effects. This beverage can nourish the liver and kidneys, relieve symptoms such as soreness, weakness, dizziness, and vertigo caused by liver and kidney yin deficiency, and also benefit the eyes and improve their eyesight. It is a good eye care product for long-term eye users. ?菊花：清熱的 “小能手”?

Chrysanthemum: a "little expert" in clearing heat?

?菊花含菊甙、膽堿、黃酮等功能性因子，是清熱 “小能手”。菊甙和黃酮有抗氧化、抗炎作用，能清除自由基、減輕炎癥。菊花還能疏風(fēng)清熱、明目解毒，可緩解發(fā)熱、頭痛、咽喉腫痛及眼睛干澀、紅腫等癥狀。?

Chrysanthemums contain functional factors such as inulin, choline, and flavonoids, making them a "little expert" in clearing heat. Chrysanthemum glycosides and flavonoids have antioxidant and anti-inflammatory effects, can clear free radicals, and alleviate inflammation. Chrysanthemums can also dispel wind, clear heat, improve vision and detoxify, relieve symptoms such as fever, headache, sore throat, dry and red eyes. ?將菊花融入飲料，既添獨特清香和微甜口感，又賦予清熱功效。夏季飲用能驅(qū)散熱氣，對易上火人群有益，可清除火氣、維持健康平衡。?

Incorporating chrysanthemums into beverages not only adds a unique fragrance and slightly sweet taste, but also endows them with a heat clearing effect. Drinking in summer can dispel heat, which is beneficial for people who are prone to catching fire. It can clear fire and maintain a healthy balance. ?獨特優(yōu)勢：健康與美味兼得?

Unique advantage: Balancing health and deliciousness天然保健，呵護健康?

Natural health care, nurturing health?

?將銀杏葉、枸杞、菊花研發(fā)成飲料，最大優(yōu)勢是天然保健功效，能滿足不同人群保健需求。?

The biggest advantage of developing beverages from ginkgo leaves, goji berries, and chrysanthemums is their natural health benefits, which can meet the health needs of different populations. ?中老年人隨著年齡增長，心腦血管功能衰退，飲料中的銀杏葉成分可改善心腦血管功能，降低發(fā)病風(fēng)險。年輕人壓力大、易疲勞、免疫力下降，枸杞成分能滋補肝腎、緩解疲勞、增強免疫力。長期用眼過度人群眼睛易干澀、疲勞，菊花成分能清肝明目、緩解眼部疲勞。?

與普通飲料相比，這款飲料以天然原料制成，不添加有害化學(xué)成分，保留天然營養(yǎng)，是真正健康的飲品。?

Compared to regular beverages, this drink is made from natural ingredients, without adding harmful chemicals, and retains natural nutrients, making it a truly healthy drink. ?風(fēng)味獨特，口感豐富?

Unique flavor and rich taste?

?這款飲料風(fēng)味和口感獨具特色。打開一瓶銀杏葉枸杞菊花飲料，先聞到菊花淡雅清新的香氣，輕抿能感受枸杞微微的甘甜，細(xì)細(xì)品味還有銀杏葉獨特的淡雅味道，豐富了口感層次。為滿足不同消費者口味偏好，可添加蔗糖、檸檬酸等調(diào)味劑調(diào)整口感，喜歡甜的多放蔗糖，喜歡清爽的多放檸檬酸，實現(xiàn)個性化定制，讓每個人都能找到心儀的美味飲料。?

原料豐富，成本可控?

Abundant raw materials and controllable costs?

?從經(jīng)濟角度看，將銀杏葉、枸杞、菊花研發(fā)成飲料優(yōu)勢顯著。銀杏葉在我國南北方均有廣泛分布，產(chǎn)量可觀；枸杞在寧夏等地大規(guī)模種植，寧夏枸杞品質(zhì)優(yōu)良、產(chǎn)量豐富；菊花種植范圍廣，生長周期短且產(chǎn)量高。豐富的原料資源為飲料研發(fā)和生產(chǎn)提供了堅實基礎(chǔ)。?

因原料產(chǎn)量大、易獲取，成本相對較低，飲料大規(guī)模生產(chǎn)時能有效控制成本、降低價格，比以稀有原料為主的飲料更具價格優(yōu)勢，能以親民價格進(jìn)入市場，利于產(chǎn)品推廣，讓更多人受益。?

Due to the large production volume and easy availability of raw materials, the cost is relatively low. When producing beverages on a large scale, it can effectively control costs and reduce prices, which has a price advantage over beverages mainly made of rare raw materials. It can enter the market at affordable prices, which is conducive to product promotion and benefits more people. ?工藝與市場：前景展望?

Craft and Market: Prospects and Prospects工藝要點與品質(zhì)把控?

Key points of craftsmanship and quality control?

?將銀杏葉、枸杞、菊花制成飲料，工藝步驟嚴(yán)謹(jǐn)精細(xì)，對產(chǎn)品品質(zhì)至關(guān)重要。?

Making beverages from ginkgo leaves, goji berries, and chrysanthemums requires rigorous and precise manufacturing processes, which are crucial for product quality. ?浸提環(huán)節(jié)，選優(yōu)質(zhì)銀杏葉和枸杞洗凈，按枸杞與水 1:10 的質(zhì)量比加 90℃去離子水浸泡、打漿、浸提、過濾，濾渣二次浸提，合并濾液貯藏備用；菊花采取冷、熱兩步浸提，冷浸 30 - 40℃、40 分鐘、料液比 1:10 ，熱浸 90℃、料液比 1:10，離心過濾后合并濾液貯藏備用。?

浸提后將三種浸提液混合，再調(diào)酸，添加檸檬酸調(diào)整 pH 值。接著脫氣，用脫氣機控制真空度不小于 0.08MPa ，最后超高溫瞬時滅菌，溫度不低于 110℃。?

After extraction, mix the three extraction solutions, adjust the acid, and add citric acid to adjust the pH value. Next, degas and control the vacuum degree with a degasifier to not less than 0.08MPa. Finally, perform ultra-high temperature instantaneous sterilization at a temperature not lower than 110 ℃. ?整個生產(chǎn)過程，質(zhì)量控制是關(guān)鍵。從原料采購就嚴(yán)格把關(guān)，生產(chǎn)時按工藝操作，監(jiān)控記錄關(guān)鍵參數(shù)，定期檢測產(chǎn)品的感官、理化、衛(wèi)生指標(biāo)，合格產(chǎn)品才能上市銷售。?

Quality control is crucial throughout the entire production process. We strictly control the procurement of raw materials, operate according to the process during production, monitor and record key parameters, and regularly test the sensory, physicochemical, and hygiene indicators of the products. Only qualified products can be put on the market for sale. ?市場潛力與發(fā)展趨勢?

Market potential and development trends?

?隨著人們生活水平和健康意識提升，健康飲品市場蓬勃發(fā)展，需求持續(xù)增長。相關(guān)數(shù)據(jù)顯示，近年來中國健康飲料市場規(guī)?？傮w呈增長趨勢，2023 年底達(dá) 11643.5 億元，同比增長 3.3% ，預(yù)計未來還會擴大。?

銀杏葉枸杞菊花飲料天然保健，契合消費者對天然、功能性飲料的偏好，潛力巨大。它既能滿足中老年人養(yǎng)護心腦、滋補身體的需求，也能吸引年輕群體緩解疲勞、保護眼睛。?

Ginkgo biloba leaf, wolfberry, chrysanthemum beverage is a natural health supplement that caters to consumers' preferences for natural and functional beverages, with enormous potential. It can not only meet the needs of middle-aged and elderly people for caring for their heart and mind, nourishing their bodies, but also attract young people to relieve fatigue and protect their eyes. ?目前市場上此類復(fù)合保健飲料較少，競爭小。企業(yè)可抓住市場空白，加大研發(fā)推廣，定位為中高端健康飲品。銷售渠道可線上線下結(jié)合，線上利用電商平臺、社交媒體，線下與超市等合作，還能開展定制化服務(wù)。?

At present, there are few such compound health drinks on the market, and the competition is small. Enterprises can seize the market gap, increase research and development promotion, and position themselves as mid to high end healthy beverages. Sales channels can be combined online and offline, utilizing e-commerce platforms and social media online, collaborating with supermarkets offline, and offering customized services. ?