蓬果（學名蓬蘽）與懸鉤子屬植物作為兼具野生珍稀屬性與豐富營養(yǎng)的原料，其開發(fā)的果粒果汁飲料在市場中可形成差異化競爭優(yōu)勢。以下從原料價值、營養(yǎng)健康、口感體驗、地域文化等維度，系統(tǒng)梳理核心賣點：

Pengguo (scientific name Pengxu) and Rubus plants, as raw materials with both wild rare properties and rich nutrition, can form differentiated competitive advantages in the market for their fruit juice beverages. From the dimensions of raw material value, nutrition and health, taste experience, regional culture, etc., systematically sort out the core selling points:



一、野生珍稀原料：地域限定的自然饋贈

1、 Wild Rare Raw Materials: Natural Gifts Restricted by Region

作為薔薇科懸鉤子屬的"近親組合"，二者均具備"野生+限定"的稀缺屬性。蓬蘽廣泛分布于浙江、江西、福建等江南地區(qū)，俗稱"阿公公""野草莓"，是承載一代人童年記憶的"土味水果"，僅在4 - 5月成熟，果期短且依賴自然生長。懸鉤子屬植物則多生長于1500米以下的向陽山坡灌叢，中國東南部品種氨基酸含量高達5.443 - 8.411g/100g·DW，維生素E含量0.918 - 2.119mg/100g·FW，天然生長環(huán)境賦予其"非人工種植"的生態(tài)標簽。



**賣點延伸**：可打造"野生采摘+限定產(chǎn)區(qū)"概念，如標注"浙江天目山原生蓬蘽"或"閩東山區(qū)懸鉤子"，通過溯源故事強化自然稀缺性，區(qū)別于工業(yè)化種植的普通水果原料。

**Selling point extension * *: It can create the concept of "wild picking+limited production area", such as labeling "Zhejiang Tianmushan native Peng" or "Fujian eastern mountainous area hanging hook", strengthening natural scarcity through traceability stories, and distinguishing it from ordinary fruit raw materials grown in industrialization.

二、雙效營養(yǎng)矩陣：傳統(tǒng)功效與現(xiàn)代科學的結合

2、 Dual effect nutrition matrix: the combination of traditional efficacy and modern science

產(chǎn)品營養(yǎng)賣點可構建"基礎營養(yǎng)+特色功效"的雙重體系：

The nutritional selling points of the product can build a dual system of "basic nutrition+characteristic efficacy":

- 多維營養(yǎng)素組合：懸鉤子果實富含20余種氨基酸、鉀、鐵、鋅等礦質(zhì)元素，蓬蘽則含有豐富維生素C與膳食纖維，二者復配可實現(xiàn)"氨基酸+維生素+礦物質(zhì)"的全面營養(yǎng)補充。其中有機酸含量0.721 - 4.910%，能促進消化酶活性，提升營養(yǎng)吸收率。



- 藥食同源價值：據(jù)傳統(tǒng)醫(yī)學記載，懸鉤子（覆盆子）具有益腎固精、養(yǎng)肝明目的功效，蓬蘽全株及根入藥可消炎解毒、清熱鎮(zhèn)驚?？稍诋a(chǎn)品宣傳中合規(guī)標注"傳統(tǒng)藥食同源原料"，吸引關注養(yǎng)生的消費群體。

-The medicinal and edible value of the same origin: According to traditional medical records, raspberries have the effects of nourishing the kidneys, consolidating essence, nourishing the liver, and improving vision. The whole plant and roots of Polygonatum sibiricum can be used as medicine to reduce inflammation, detoxify, clear heat, and calm the nerves. Compliance labeling of "traditional medicinal and edible raw materials of the same origin" can be used in product promotion to attract consumers who are interested in health preservation.

三、雙重咀嚼體驗：差異化的口感設計

3、 Dual chewing experience: differentiated taste design

依托原料特性打造獨特口感記憶點：

Creating unique taste memory points based on the characteristics of raw materials:

蓬蘽果實呈空心狀、表面帶絨毛，懸鉤子果肉飽滿多汁，二者搭配形成"脆嫩+綿密"的雙重果粒質(zhì)感。相較于普通果汁的單一液態(tài)口感，該產(chǎn)品可突出"每口都有嚼得到的野果顆粒"，針對Z世代推出"野趣嚼飲"場景概念。同時，0.721 - 4.910%的有機酸含量形成"酸甜黃金比"，既保留野生果實的清爽風味，又避免過酸或過甜的膩感，適合搭配早餐、下午茶等多種場景。



四、地域文化共鳴：童年記憶與鄉(xiāng)土情懷

4、 Regional Cultural Resonance: Childhood Memories and Local Sentiments

蓬蘽在江南地區(qū)擁有"苗子""嘎公"等十余種俗稱，是幾代人童年采摘的山野美味；懸鉤子屬植物則因魯迅《從百草園到三味書屋》的描寫而具備文化符號屬性。

Pengqian has more than ten common names such as "Miaozi" and "Gagong" in the Jiangnan region, and is a delicious mountain and wild delicacy picked by several generations of people in their childhood; The plants of the genus Rubus have cultural symbolic attributes due to the description in Lu Xun's "From the Hundred Herbs Garden to the Three Flavor Bookstore".

**營銷切入點**：可通過"尋找童年野果味"主題活動，邀請消費者分享地域俗稱與采摘故事；設計"野果科普卡片"，解析蓬蘽與懸鉤子的辨識特征，建立"懸鉤子家族"的專業(yè)認知，既解決市場教育問題，又強化產(chǎn)品的文化附加值。



五、天然健康背書：無添加的純凈承諾

5、 Natural Health Endorsement: Pure Promise without Additives

針對現(xiàn)代消費者對"清潔標簽"的需求，可突出原料的天然屬性：野生蓬蘽與懸鉤子生長過程不依賴人工施肥打藥，加工環(huán)節(jié)采用"低溫鎖鮮+物理壓榨"技術，避免添加人工色素、香精及防腐劑。同時，強調(diào)"100%野果原汁+真實果粒"，通過第三方檢測報告佐證營養(yǎng)成分保留率，滿足健康飲品的消費升級需求。